RETARGETING MARKETING SOLUTIONS
Retargeting marketing, also known as behavioral retargeting, is a type of advertising strategy that is aimed at driving conversion by directing your customers back towards your site. It’s a key component of conversion marketing because it gently reminds them of the shopping cart or form they had previously abandoned. SiO Digital works to capture the short-term attention spans of today’s average web users with a subtle retargeting campaign.
A retargeting marketing strategy can work in many ways:
- Help users stay engaged with your target site
- Increase brand awareness and familiarity
- Increase conversions (click-through rates)
- Help gain competitors customers
By examining Analytics from a combined approach (e.g., retargeting platform, online ad publications, PPC, CPM, etc.) you can easily determine how your ad performance is shaping up. We define the specific metrics for measurement of your digital marketing strategy to ensure consistent and ongoing management, monitoring, analysis, and readjustments for optimal growth and exposure on a long-term scale.
HOW DOES RETARGETING MARKETING WORK ?
RETARGETING MARKETING IN NUMBERS
RETURN TO YOUR WEBSITE
USERS WHO PURCHASE
BRANDED SEARCH INCREASE
NEGATIVE COMMENTS ABOUT RETARGETING