Become Highly Relevant. Increase Sales Funnel Activity. Improve Sales Performance.
Marketing Automation doesn’t do all the lead generation work for you, but it significantly simplifies the process of moving leads to the next stage of the funnel. When set up correctly, behavioral automation is a powerful tool to optimize MQL to SQL ratio and nurture leads all the way to a purchase and beyond.
Marketing Automation Process
The first step to a successful marketing automation strategy is sorting your contacts based on buyer personas and lifecycle stage.
We map out goal drivers – or triggers – that naturally prompts a lead to go from one segment to the next.
We construct your smart lists according to goal drivers and other factors relevant to the segments we nurture.
This if / then / yes / no tool allows us to move leads out of or down the funnel, shortening the sales cycle and decreasing time wasted on non-ready leads.
We craft copy in a subtle mix of useful content and CTAs to push leads toward goal completion.
We monitor each segment individuals in their social activity (defining key phrases or mentions to track) and website activity.
All segments and all behavior-based campaigns come with their own dashboards and key metrics to identify patterns that help refine and scale your digital strategies.