Creating Content to Educate, Engage, Convert
Dynamic Smart Content Path
Smart Content Creation and Dynamic Distribution
Content Marketing & Artificial Intelligence
SiO Digital runs content through an AI tool to determine whether it perfectly matches the audience needs. The platform parses copy, length, emotion, intent, and compares results toward historical data. This allows us to create consistent, quality content, with a higher probability of converting.
Content to Increase Visibility and Lead Conversion
SiO Digital has developed and perfected the process of Dynamic Smart Content. We tailor both content creation and content distribution to your market, based on the iNBOUND iNTELLIGENCE™ we collect. This guarantees maximum impact and optimized lead conversion.
After reviewing your goals and content challenges, we perform a content audit and turn to analytics to get a picture of gaps and exploitable assets. We analyze consumption, audience reach, leads generated and conversions.
Context and relevance drive content performance. Because we spend time getting to know your audience and draw your “ideal customer” profile, we can efficiently strategize content types, distribution timeframe and channels.
All through the buyer’s stages of awareness, consideration, and decision, prospects experience different levels of needs, emotions and possible objections. Content mapping helps establish how your content marketing strategy will respond to the needs, and remove obstacles to conversion.
A professional B2B content marketing firm will not accept topics some think are “a good idea.” Our content marketing practices revolve around lead conversion rate optimization.
All topics address specific pain points and offer answers to specific queries from the buyer personas at different stages of the journey.
Now comes the “right place” for content distribution. Our B2B Content Marketing agency carefully evaluates every possible distribution channel to increase the chances of lead acquisition and lead conversion. Marketing intelligence helps determine where the prospects spend time looking for answers. If your audience moves, your content moves with it.
Quality content is necessary if we want to deliver results. Our inbound content writers are carefully selected and go through a tough audition process where we measure knowledge of industry-specific topics. Content then goes through edition, optimization, publication, and distribution.
Our main goal is to move the leads down the marketing and sales funnel to reach the status of customers. Every piece of content we put out for our B2B, SaaS and IT clients follows a stage-to-stage lead generation to conversion path.
To create data-driven lead generation campaigns, we need data. We add AI-powered content analysis and optimization tools in the process so we can work with relevant data: what content triggers what action from a lead, what engagement we generate on any given piece of content, how the content lifecycle correlates to the sales cycle. We analyze form, length, views, comments, social shares, conversations. We learn and improve.