How Many Leads Does Your Content Marketing Generate?

Stop Leaking Leads by Fitting Your Content Strategy with these 4 Growth-Driven Rules

Does Your Content Fit Your Buyer Persona?

YES or NO

Your Buyer Persona is your ideal customer. This profiling tells you who your audience is, where it is and what makes it tick. Buyer Persona-based content means you are talking directly to your customers to help them reach their “AHA moment”. See how to create smart buyer personas.

Is Your Content Distributed in the Right Place?

YES or NO

Promoting content on every platform in the hope it reaches the intended target is ineffective and a waste of resources. You should research where your buyer persona hangs out, and distribute your content accordingly.

Do You Use the Appropriate Format?

YES or NO

Knowing the type of content your customers consume to educate themselves or to reach a purchase decision is crucial. Your content marketing efforts are more focused, more targeted, and driven by data.

Does Your Content Match a Specific Buyer's Journey Stage?

YES or NO

Static content is a mix of bits and pieces that may or may not be valuable and relevant to your customers. Identify where they are in the buyer’s journey to provide them with dynamic smart content, answering the needs specific to awareness, consideration or decision.

CONTENT MARKETING STRATEGIES THAT DRIVE RESULTS

Are you content with your content? Contentment is when you stop moving and growing, merely reaping rewards that only get thinner with time.
Creating Dynamic Smart Content is a thrilling challenge, that forces us to constantly measure data and question our certitudes. We are not growth-driven. We drive Growth.

EMMA ASTROTH

Smart Inbound Strategist ~ SiO Digital

hubspot partner san diego
hubspot content certified agency

CONTENT THAT RANKS AND HELPS YOU GROW

When we say we focus on Dynamic Smart Content, we don’t create content for your business but for your customers. We drive results and achieve growth through inbound intelligence marketing, leveraging data to get closer to the bull’s eye.
No matter your business model, content is still king, thus content marketing must be a primary means to a goal.

  • ATTRACT strangers. Let them get comfortable and discover at their own pace.
  • EDUCATE visitors. Answer questions, offer tips to problems and gently lead them to their solution.
  • CONVERT them into leads by offering premium content.
  • NURTURE leads, keep the conversation going, unearth their pain points and help them overcome their challenges.
  • DELIGHT customers so they become evangelists of your brand and services.

We help B2B & SaaS companies to maximize the effectiveness of existing assets in their entire Content Marketing ecosystem.

DOWNLOAD AUDIT CHECKLIST NOW

WHY OUR CONTENT IS SMART AND DYNAMIC

SMART

Creating and distributing Smart Content obeys the timeless principles of marketing: The right Product, to the right Person, in the right Place, at the right Time.

Based on your Buyer Personas and their position in the sales funnel, our content strategies guide YOUR leads to the next step of their buyer’s journey according to THEIR goals and needs.

DYNAMIC

Buyers are an ever-progressing species; their needs evolve, their behaviors change. The way they research a product and make the decision to purchase it is not linear.

SiO Digital uses data-driven techniques to distribute content to an audience segmented by specific actions taken along the path. We monitor every step, and are always looking for ways to optimize.

DYNAMIC SMART CONTENT PATH

Smart Content Creation and Dynamic Distribution

Dynamic Smart Content Marketing strategy

Which of Our Growth-Driven Content Services Are Right for You?

Articles

Infographics

eBooks

SlideShares

Checklists

Videos

Case Studies

Tutorials

GET READY TO STAND OUT

Create Smart Content Your Buyer Personas Love