B2B Web Design + Development Services
We Design Experiences to Drive Results
Your company’s website is a fundamental source of leads. A smart design strategy allied to a robust content marketing plan will create a positive experience for your visitors and turn them into leads then customers. We utilize smart data-driven tools to improve navigation and conversion path, in beautifully laid-out pages. Our B2B web design and optimization services convey your brand’s message, increase your brand’s visibility, and deliver highly qualified traffic.
6 Steps to Successful Website Design
After an exploratory consultation to understand your goals, your needs and your audience, our web, content, and strategy teams brainstorm ideas for navigation, design, conversion path and user interface. Once we all agree on a concept, we move the project to production.
Web content serves a converting purpose, both in terms of brand awareness and lead generation. Working with your buyer persona(s) in mind, we use psychology, experience, and data to create content that is consistent, relevant, and aligned with your brand.
Working closely with the content team, our web designers create a website that respects the best practices of the new generation of websites: fully responsive, focused on delivering a positive user experience, with an intuitive user interface. While relying on healthy doses of creativity, no design element goes against user’s psychology, and the best ways to get them to convert on their terms.
Our web developers take care of all the behind-the-scene elements critical to a fully functioning and performing website. From responsiveness to branding, necessary plugins, style coding, programing language, frameworks, etc.
No website goes out our door without being fully tested: “bugs”, content, links, devices… Once we are a00% satisfied, we launch your B2B website in its live environment.
We start collecting website data from day one and conduct periodic audits to evaluate performance on key metrics. From traffic source to page views, bounce rate, or conversion flow, we not only monitor analytics but use the information to continuously optimize.