B2C/B2B Website Design Project

Desktop & Mobile Website Design

Lead Generation Website

B2B and B2C Audience

SiO Digital designed Natural Waters’ website to accentuate everything that made them unique to the water filtration market. By promoting their local San Diego roots and utilizing psychology to determine how their buyer personas would use the website, the consumer-friendly layout was able to raise brand awareness for Natural Waters and convert website visits to leads.

Business Goal

  • Increase Awareness
  • Drive  Local Traffic
  • Generate Leads
  • Engage Prospects
  • Provide Educational Content


  • Sales Rabbit Integration
  • HubSpot Integration
  • Call Tracking
  • UX/UI

Web Design Challenge

  • Strategic UX
  • Tailored to Buyer Personas
  • CTAs Implementation
  • Software Integration
  • Relevant visual integration

Target Audience

  • Homeowners
  • Renters
  • Contractors
  • Architects


Traffic Conversion Rate


Traffic Bounce Rate


Average Time on Page

Responsive Website Design

Website design agency san diego

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