There is no truer saying in today’s digital market than “a picture is worth a thousand words,” especially when you consider the potential of using the Instagram advertising agency. Visual culture and communication are on the rise and Instagram is at the forefront of activity, with over 400 million monthly active users and an average of 70 million photos shared per day. SiO Digital increases your brand’s global exposure, customer engagement, and build your company culture with Instagram Advertising.
Instagram for business offers DTC (Direct to Consumer) engagement – users can comment, post and reply directly to your company’s content. The more you use Instagram and interact within the app (likes, replies, hashtags, follows), the more exposure your business has to similar niche specific engagement and activity. Your company’s page or posts may also be shown as a “suggested to follow” account on the Explore page to users with similar activity and interests. There are options for native advertising, embedded directly into user feeds, increasing your brand’s publicity. Ecommerce has also grown in popularity as it has become easier for users to directly purchase products through posts and links, optimizing sales conversions for your company.
Instagram for business is a great way to add personality and relatability to your company. Replying, commenting, holding photo competitions and/or encouraging submissions allow for a more informal interaction with your customer base. Users will become more familiar with your company culture and will feel a more personal connection to your brand.
Here are a few ways you can use Instagram to grow your business:
- Show off new products
- Offer behind the scenes looks into your company’s work environment
- Regram customers using your products
- Engage customers through photo submissions, contests, and hashtags
- E-commerce and native advertising
Using the Instagram advertising agency, your business has the potential for international exposure and growth. It is estimated that about 70% of Instagram content and users hail from outside the United States, thus increasing your company’s global reach. SiO Digital offers tailored content marketing campaigns, optimizing your web presence in order to drive audience acquisition.
6 REASONS TO USE INSTAGRAM ADVERTISING
Take advantage of the opportunity to promote your product in a variety of different usage occasions and inspire consumers to think outside the box!
Instagram is recognized as the “king” of engagement for branded content. Photos can make your company more attractive and trustworthy.
Instagram advertising is directly driven from Facebook’s platform with the advantage of using demographic data to promote targeted content.
Creating and maintaining a strong profile could be hugely beneficial for your site’s visibility. Instagram can be a powerful catalyzer.
Using our Instagram advertising agency, your business has the potential for international exposure and growth.
With branded content being more popular to generate engagement, one of the key benefits of Instagram is that it can help you build trust.
INSTAGRAM ADVERTISING IN NUMBERS
TOTAL OF MONTHLY INSTAGRAM USERS
TOTAL ADVERTISING REVENUE FROM MOBILE ADVERTISING
INSTAGRAM USERS WHO ENGAGE WITH BRANDS REGULARLY
AVERAGE COST PER CLICK
AVERAGE INSTAGRAM AD COST PER CLICK