SiO Digital encourages the use of Pinterest advertising to target specific audiences through the creation of engaging visual content. With Pinterest for business you can create, share, collect, and repost information about your company or pertinent to your company culture using a variety of media. Unlike other social media platforms, the lifespan of a pin can be infinite and is more likely to reach a viral level through repins.
Pinterest for business allows seamless cross-platform integration, pintracking and up-to-date analytics, and also provides a valuable resource for conducting clientèle research and engagement. Through content creation and curation, your company’s active participation within the Pinterest community builds a bigger and stronger customer base. With promoted pins, a paid advertising option, you can promote your best pins and target a distinct audience, increasing your business’s visibility. Carefully curated boards help to distinguish your business’s personality from the rest of the crowd through creative visual means.
Visual content marketing through Pinterest offers endless creative options:
- Infographics, gifs, videos, photos, images
- CTA (call to action) links to ongoing campaigns
- Customer-centric graphics – success stories, experiences
- Promotion of company culture
The more active your company is within the Pinterest community, the more success and exposure your brand will gain. Posting informative and useful pins also increases the lifespan of your pins, while Rich Pins help to show more information about a link, encouraging more clicks and traffic. Through Pinterest advertising we help your company’s account reach optimal category visibility, thus targeting more qualified prospects.
6 REASONS TO USE PINTEREST ADVERTISING
MarketingCharts reported Pinterest now drives more traffic to websites than Twitter, StumbleUpon Reddit and others—combined.
Pinterest users are more likely to participate on the site than the typical social media user who reads and scans but never takes an action
Pins have a longer shelf life than a tweet (5-25 minutes) and a Facebook post (80 minutes).
You can push your pins out to Twitter and Facebook to drive engagement and get more followers.
If your goal is to get your content shared, Pinterest can help you do that. Pinterest users are more likely to become buyers.
Pinned content generates engagement and engagement is the corner stone of trust building.
PINTEREST ADVERTISING IN NUMBERS
TOTAL OF MONTHLY PINTEREST USERS
UNIQUE VISITORS WHO ACCESS VIA MOBILE
PINNERS THAT USE PINTEREST TO PLAN PURCHASES
AVERAGE COST PER CLICK
AVERAGE PINTEREST AD COST PER CLICK (CPC)
IT’S OFFICIAL… I’M PINAHOLIC
~ Social Pinners ~