Drive your business forward!

Retargeting marketing, also known as behavioral retargeting, is a type of advertising strategy that is aimed at driving conversion by directing your customers back towards your site. It’s a key component of conversion marketing because it gently reminds them of the shopping cart or form they had previously abandoned. SiO Digital works to capture the short-term attention spans of today’s average web users with a subtle retargeting campaign.

Through retargeting, your business gains relevant connections within the industry community. Specifically, retargeting tags use cookies or pixels to furnish personalized display ads based on a user’s specific browsing behavior. It works across a number of media including social media (Facebook retargeting has become extremely effective to re-engage an audience), websites, and display networks. This cross-platform flexibility helps to nudge users back to your site for conversion. In addition to shadowing customers across the web, email retargeting is still proving to drive conversions (and allow a more personalized content).

A retargeting marketing strategy can work in many ways:

• Help users stay engaged with your target site
• Increase brand awareness and familiarity
• Increase conversions (click-through rates)
• Help gain competitors customers

By examining Analytics from a combined approach (e.g., retargeting platform, online ad publications, PPC, CPM, etc.) you can easily determine how your ad performance is shaping up. We define the specific metrics for measurement of your digital marketing strategy to ensure consistent and ongoing management, monitoring, analysis, and readjustments for optimal growth and exposure on a long-term scale.