YOUTUBE VIDEO MARKETING
Emphasizing a content-driven YouTube video marketing campaign is extremely important in increasing your brand exposure. After being acquired by Google, YouTtube is now closely tied to the world’s largest query and information database and is considered the second largest global search engine streaming up to 3 billion videos per day.
YouTube is a global platform that offers creative opportunities to advertise your business message through a more understandable medium. Effective YouTube video content marketing helps to fill consumers’ micromoments – short bursts of time (a few seconds up to a few minutes) in which users utilize their mobile devices to connect, entertain, and/or learn information – and takes advantage of them by captivating users’ interests and encouraging sharing. Access to specific YouTube resources like direct video embedding, diverse content creation methods and styles, and symbiotic cross-platform integration will help your business tap into this powerful social network.
Here are a few examples of ways you can use YouTube video marketing solutions to grow your business:
- To promote or showcase the launch of new products or services
- Demonstrations of services or products
- Addressing consumer concerns or questions
- CTA (call to action) campaigns promoting community involvement and submissions
SiO Digital offers video marketing solutions that emphasize quality and quantity in order to build an enduring and longer-lasting audienceship for your brand. Importance is placed on creation, collaboration, and curation to help grow awareness and familiarity for your company. Your marketing campaign will utilize YouTube’s free publicity resources to help promote your videos through active community engagement made possible with features like cross-platform sharing, suggesting related videos, likes, comments and views. More captivating and informative videos drive more views, likes, and shares, thus making it more likely that your videos will be exposed to a wider audience. We take your marketing strategy to the next level with a strong YouTube video marketing campaign.
6 REASONS TO USE YOUTUBE VIDEO ADVERTISING
Take advantage of the opportunity to promote your product in a variety of different usage occasions and inspire consumers to think outside the box!
Consumers are motivated to buy after watching a video. 71% of the respondents confirmed that video converts better than other content.
When consumers look for products and services, the most likely first stop is a search engine.
Advanced analytics enable businesses to understand exactly who is watching their message and when.
Television advertising is cost-prohibitive to reach a significant percentage of the target audience, but YouTube video marketing is extremely cost-effective.
Nothing works like a mini movie to demonstrate value. By showing it, you establish your message and brand as trustworthy.
YOUTUBE VIDEO MARKETING IN NUMBERS
TOTAL YOUTUBE USERS
TOTAL YOUTUBE USERS WATCHING VIDEO ON THEIR MOBILE
INTERNET USERS WHO AGREE THAT VIDEO CONVERTS BETTER THAN OTHER CONTENT
AVERAGE COST PER CLICK
AVERAGE YOUTUBE AD COST PER CLICK