Procurement Software SEO Case Study

How we increased organic traffic by 342% in 6 months with our SEO strategy

THE CHALLENGES

Our client, a global procurement software provider, needed to increase brand awareness in the North American market. The company is deeply established in Europe and looked to reach new opportunities in the US. The main challenges were the lack of a defined content strategy, the differences in buyers online behavior from one continent to the other, and a slow ranking progression of strategic keywords.

OUR STRATEGY

SiO Digital implemented a multi-faceted SEO strategy to increase organic traffic through content marketing and social distribution. We increased the number of indexed keywords from 131 to 276, and proceeded to on-page optimization, focusing on high-opportunity keywords to boost traffic and ranking.

THE RESULTS

After 6 months, global organic traffic had increased by 288% and by 342% in North America. The US website accounts for 45% of traffic for all countries, and visits from Linkedin channel increased by 4700% in just 3 months.

procurement case study seo

Inbound Marketing Performance

342

Global Website Traffic Increase

288

Website Traffic Increase (U.S. Only)

4700

Linkedin Traffic Increase

This is how much our client’s organic traffic increased in 6 months with our Ai-powered SEO

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