Procurement Software SEO Case Study
Our client, a global procurement software provider, needed to increase brand awareness in the North American market. The company is deeply established in Europe and looked to reach new opportunities in the US. The main challenges were the lack of a defined content strategy, the differences in buyers online behavior from one continent to the other, and a slow ranking progression of strategic keywords.
SiO Digital implemented a multi-faceted SEO strategy to increase organic traffic through content marketing and social distribution. We increased the number of indexed keywords from 131 to 276, and proceeded to on-page optimization, focusing on high-opportunity keywords to boost traffic and ranking.
After 6 months, global organic traffic had increased by 288% and by 342% in North America. The US website accounts for 45% of traffic for all countries, and visits from Linkedin channel increased by 4700% in just 3 months.